The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.
From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day-Date was the first calendar wristwatch to display the day, as well as the date, in its entirety. Faithful to its noble origins, the Day-Date is made exclusively of gold or platinum, the most precious metals.